Publication Date	Details	Press Clipping
2005/02/01	Kirklees Business News - February 2005 Multisensory Marketing - what is it and why should we be practising it?	Click here
2005/01/01	Kirklees Business News - January 2005 Nasty Dragons - presenting new ideas to funding bodies	Click here
2004/12/24	Quarmby Garage Christmas PR campaign. Article written for Quarmby Garage, Huddersfield relating to vehicle breakdown services over the Christmas period.	Click here
2004/12/01	Kirklees Business News - December 2004 Marketing at Women - why we must understand women better if we are to be successful at reaching them with our marketing messages.	Click here
2004/11/01	Kirklees Business News - November 2004 Costing out a Direct Marketing Campaign - considering ALL the costs.	Click here
2004/07/12	Kirklees Business News - December 2003 The Strategic Marketing Plan I am writing this the morning after the night before! And no, unfortunately, the night before was not a “blast” but, was in fact, spent talking marketing until 4.00 in the morning! How sad is that? I really must get a life!	Click here
2004/07/12	Kirklees Business News - January 2004 Top Thrills ... in a Box In my previous column I wrote about the importance of having a marketing plan and my concerns that all too many small businesses don’t make the necessary investment to produce such a document.	Click here
2004/07/12	Kirklees Business News- February 2004 Unique Selling Points Since the beginning of January, my company has been contacted by a number of small IT companies, each looking for advice in promoting their services.	Click here
2004/07/12	Examiner Daily News - February 2004 Networking … a useful tool In previous columns I have talked about the origins of marketing, the importance of planning, the marketing mix and how well it has been applied to a particular product – The Gift Experience.	Click here
2004/07/12	Examiner Daily Newspaper - March 2004 A day in the life of a Marketer When I accepted the opportunity to write these columns I did the sensible thing and contacted a few other subscribers and asked them all sorts of questions about the skills of being a ‘columnist’.	Click here
2004,09,01	Examiner Daily Newspaper - September 2004 Marketing the Holiday Experience “Golden beaches, superb choice of restaurants, fantastic weather … come to the Algarve and have a wonderful family holiday”. The advert in the Sunday paper really caught our eye.	Click here
2003/11/01	Article by Nadio Granata in The Kirklees Business News - November 2003 Origins of Marketing In general, marketing has suffered a bad press. All too often we hear about ‘marketing ploys’ and ‘marketing gimmicks’, most of which are ill conceived and unwanted.	Click here
2003/10/01	Article by Nadio Granata in The Kirklees Business News - October 2003 Marketing Insight This series of marketing topics is aimed at small and medium size enterprises (SME’s) within the region. It is my intention to ‘demystify’ the role of marketing by highlighting some real examples of marketing at work, across a range of business sectors.	Click here